The Beauty of California celebrates the beauty and diversity of our state.  It embodies the unique landscape, distinct business, progressive ideas, and the beautiful spirit of the people of California!  The Beauty of California will annually recognize companies, charities, and individuals that exemplify the diversity and spirit of California.   It is specially designed to provide MISS CALIFORNIA USA®, MISS CALIFORNIA TEEN USA®, and The Beauty of California Ambassador an opportunity to talk about all that is good about California.  California is know for many things, delicious foods, great wine, diversity in people, beautiful coast line, and the world headquarters of the entertainment industry.  We even elect our movie stars into government!  Californians are proud of the state but see how the economy and business coming into the state are dwindling.  This is cutting jobs, revenue, and state pride.  We believe The Beauty of California creates and sustains a positive message surrounding the quality of life and memorable experience all right here in our home state of California. 
 
The message of our state’s diversity in both people and landscape and our global success has been in part effectively transferred to the rest of the world through the export of entertainment.  It is our goal to create a grassroots movement that will recognize all the things that have made our state the envy of the world and to deliver that message (along with incorporating it into our daily lives) to the residents throughout California.  Our goal is to inspire people to invest in their own communities and to strengthen the goodwill of MISS CALIFORNIA USA and MISS CALIFORNIA TEEN USA organization.